{"product_id":"rhetorical-landscapes-in-america-variations-on-a-theme-from-kenneth-burke-9781570035395","title":"Rhetorical Landscapes in America: Variations on a Theme from Kenneth Burke","description":"\u003cp\u003e\u003cb\u003eA panoramic explanation of \"civic tourism\" and the shaping of a national identity\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAt the same time a reading of Kenneth Burke and of tourist landscapes in America, Gregory Clark's new study explores the rhetorical power connected with American tourism. Looking specifically at a time when citizens of the United States first took to rail and then highway to become sightseers in their own country, Clark traces the rhetorical function of a wide-ranging set of tourist experiences. He explores how the symbolic experiences Americans share as tourists have helped residents of a vast and diverse nation adopt a national identity. In doing so he suggests that the rhetorical power of a national culture is wielded not only by public discourse but also by public experiences.\u003c\/p\u003e\u003cp\u003eClark examines places in the American landscape that have facilitated such experiences, including New York City, Shaker villages, Yellowstone National Park, the Lincoln Highway, San Francisco's 1915 Panama-Pacific International Exposition, and the Grand Canyon. He examines the rhetorical power of these sites to transform private individuals into public citizens, and he evaluates a national culture that teaches Americans to experience certain places as potent symbols of national community.\u003c\/p\u003e\u003cp\u003eInvoking Burke's concept of \"identification\" to explain such rhetorical encounters, Clark considers Burke's lifelong study of symbols--linguistic and otherwise--and their place in the construction and transformation of individual identity. Clark turns to Burke's work to expand our awareness of the rhetorical resources that lead individuals within a community to adopt a collective identity, and he considers the implications of nineteenth- and twentieth-century tourism for both visual rhetoric and the rhetoric of display.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGregory Clark\u003c\/b\u003e studies rhetoric and the variety of ways that it operates in American culture. He is the author of \u003ci\u003eDialogue, Dialectic, and Conversation: A Social Perspective on the Function of Writing\u003c\/i\u003e and coeditor of \u003ci\u003eOratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric.\u003c\/i\u003e Clark is a professor of English at Brigham Young University and is editor of Rhetoric Society Quarterly. He lives in Provo, Utah.\u003c\/p\u003e\u003cbr\u003e","brand":"University of South Carolina Press","offers":[{"title":"Default Title","offer_id":50901409464594,"sku":"9781570035395","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d2f60e86-7c2b-4e1c-b4f2-175da0331dde.jpg?v=1738425112","url":"https:\/\/surprise-castle.myshopify.com\/products\/rhetorical-landscapes-in-america-variations-on-a-theme-from-kenneth-burke-9781570035395","provider":"Surprise Castle","version":"1.0","type":"link"}