{"product_id":"rhetoric-the-art-of-persuasion-9781952178283","title":"Rhetoric: The Art of Persuasion","description":"What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? \u003cp\u003e\u003c\/p\u003e In this learned little volume, illustrated by Merrily Harpur, Adina rhetoricians Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this ancient art.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAdina Arvatu\u003c\/b\u003e is a specialist in philosophy and comparative literature, living in Melbourne, Australia. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAndrew Aberdein\u003c\/b\u003e is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Technology.\u003cbr\u003e","brand":"Wooden Books","offers":[{"title":"Default Title","offer_id":51201564442898,"sku":"9781952178283","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1fc955b5-97cd-4d26-8888-1ca815949c47.jpg?v=1744915534","url":"https:\/\/surprise-castle.myshopify.com\/products\/rhetoric-the-art-of-persuasion-9781952178283","provider":"Surprise Castle","version":"1.0","type":"link"}