{"product_id":"rethinking-creativity-inside-the-box-thinking-as-the-basis-for-innovation-9781108742900","title":"Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation","description":"This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWeisberg, Robert W.:\u003c\/i\u003e\u003c\/b\u003e - Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":50378053353746,"sku":"9781108742900","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_64665ec5-5887-4a44-baa3-1783da959318.jpg?v=1728640938","url":"https:\/\/surprise-castle.myshopify.com\/products\/rethinking-creativity-inside-the-box-thinking-as-the-basis-for-innovation-9781108742900","provider":"Surprise Castle","version":"1.0","type":"link"}