{"product_id":"restaurant-success-by-the-numbers-a-money-guys-guide-to-opening-the-next-new-hot-spot-9781607745587","title":"Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next New Hot Spot","description":"\u003cb\u003eThis one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats--money-guy, restaurant owner, and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, \u003ci\u003eRestaurant Success by the Numbers\u003c\/i\u003e remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAfter ten years as a CPA, ROGER FIELDS stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He is a partner at Merchants Accounting Services, which has been providing financial services to restaurants, bars, and nightclubs for almost two decades.\u003cbr\u003e","brand":"Ten Speed Press","offers":[{"title":"Default Title","offer_id":51690529653010,"sku":"9781607745587","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3bab265d-5c68-4550-a996-2a943a993c31.jpg?v=1761738450","url":"https:\/\/surprise-castle.myshopify.com\/products\/restaurant-success-by-the-numbers-a-money-guys-guide-to-opening-the-next-new-hot-spot-9781607745587","provider":"Surprise Castle","version":"1.0","type":"link"}