{"product_id":"responsive-fundraising-the-donor-centric-framework-helping-todays-leading-nonprofits-grow-giving-9781944194727","title":"Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving","description":"\u003cb\u003e\u003ci\u003eResponsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving \u003c\/i\u003e\u003c\/b\u003e provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. \u003cp\u003e\u003c\/p\u003e Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. \u003cp\u003e\u003c\/p\u003e In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results and even collect information about nonprofit employees. \u003cp\u003e\u003c\/p\u003e Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. \u003cb\u003e If nonprofits don't make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eResponsive Fundraising\u003c\/i\u003e\u003c\/b\u003e outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, \u003cb\u003e\u003ci\u003eResponsive Fundraising\u003c\/i\u003e\u003c\/b\u003e explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eThe Responsive Framework is an ever-evolving cycle\u003c\/b\u003e where fundraisers \u003cb\u003elisten, connect\u003c\/b\u003e and \u003cb\u003esuggest\u003c\/b\u003e giving options to each individual donor based on what they care about most. \u003cp\u003e\u003c\/p\u003e Throughout \u003cb\u003e\u003ci\u003eResponsive Fundraising\u003c\/i\u003e\u003c\/b\u003e, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. \u003cp\u003e\u003c\/p\u003e The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. \u003cb\u003e\u003ci\u003eResponsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving\u003c\/i\u003e\u003c\/b\u003e will give your nonprofit the best path forward.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCooper, Gabe:\u003c\/i\u003e\u003c\/b\u003e - Gabe Cooper is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. He is also the founder of Brushfire Interactive and co-founder of Shotzoom, makers of GolfShot. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. After serving in a leadership role at a large nonprofit in the early 2000's, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. His team's work has been featured by Apple, the NY Times, CNN, Mashable, Forbes, USA Today, and Wired Magazine. Gabe, his wife Farrah, and their five kids live in Gilbert, Arizona.\u003cb\u003e\u003ci\u003eBailey, McKenna:\u003c\/i\u003e\u003c\/b\u003e - Mckenna Bailey is a writer and strategist working to make empathy cool since 2012. Her other titles include Play for a Living and We're Just Talking: The Simple Strategy to Mastering Any Job Interview.","brand":"Liberalis","offers":[{"title":"Default Title","offer_id":50510548304146,"sku":"9781944194727","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3da1b5be-2480-44af-982d-217f72312026.jpg?v=1730928495","url":"https:\/\/surprise-castle.myshopify.com\/products\/responsive-fundraising-the-donor-centric-framework-helping-todays-leading-nonprofits-grow-giving-9781944194727","provider":"Surprise Castle","version":"1.0","type":"link"}