{"product_id":"responsible-marketing-how-to-create-an-authentic-and-inclusive-marketing-strategy-9781398611641","title":"Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy","description":"\u003cp\u003e\u003cb\u003eSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ci\u003eResponsible Marketing\u003c\/i\u003e takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. \u003cb\u003eLola Bakare\u003c\/b\u003e demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eResponsible Marketing\u003c\/i\u003e\u003c\/b\u003e walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLola Bakare\u003c\/b\u003e is the founder of be\/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks \u0026amp; Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing \u0026amp; Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, \u003ci\u003eCampaign\u003c\/i\u003e, Adweek, Marketing Brew, Digiday, \u003ci\u003eHarvard Business Review\u003c\/i\u003e and\u003ci\u003e Insider.\u003c\/i\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51213065978130,"sku":"9781398611641","price":110.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e06e0d81-7c4d-4c0e-a463-4dfbf0b94e5b.jpg?v=1745358264","url":"https:\/\/surprise-castle.myshopify.com\/products\/responsible-marketing-how-to-create-an-authentic-and-inclusive-marketing-strategy-9781398611641","provider":"Surprise Castle","version":"1.0","type":"link"}