{"product_id":"reputation-analytics-public-opinion-for-companies-9780226029627","title":"Reputation Analytics: Public Opinion for Companies","description":"\u003cp\u003e\u003cb\u003eA scientific approach to corporate reputation from the field's leading scholar.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. \u003c\/p\u003e\u003cp\u003e In \u003ci\u003eReputation Analytics\u003c\/i\u003e, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. \u003c\/p\u003e\u003cp\u003e A milestone work from one of social science's most eminent scholars, \u003ci\u003eReputation Analytics\u003c\/i\u003e unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDaniel Diermeier\u003c\/b\u003e is the Chancellor of Vanderbilt University, having previously served as Provost of the University of Chicago. His works include \u003ci\u003eReputation Rules\u003c\/i\u003e, among others.\u003cbr\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":50390545727762,"sku":"9780226029627","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_13a39208-54d0-43c3-874f-1c3d8363cd11.jpg?v=1728950876","url":"https:\/\/surprise-castle.myshopify.com\/products\/reputation-analytics-public-opinion-for-companies-9780226029627","provider":"Surprise Castle","version":"1.0","type":"link"}