{"product_id":"repositioning-marketing-in-an-era-of-competition-change-and-crisis-9780071635592","title":"Repositioning: Marketing in an Era of Competition, Change and Crisis","description":"\u003cp\u003e\u003cb\u003eThe book that completes \u003ci\u003ePositioning\u003c\/i\u003e . . .\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, \u003ci\u003ePositioning: The Battle for YourMind\u003c\/i\u003e--a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRepositioning\u003c\/i\u003e shows you how to adapt, compete--andsucceed--in today's overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies--providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With \u003ci\u003eRepositioning\u003c\/i\u003e, you can conquer the \"3 Cs\" of business: Competition, Change, and Crisis . . .\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eBEAT THE COMPETITION: \u003c\/b\u003e Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCHANGE WITH THE TIMES: \u003c\/b\u003e Use the latesttechnologies, communications, and multimediaresources to connect with your consumers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMANAGE A CRISIS: \u003c\/b\u003e Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eEven if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You'll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You'll learn thedangers of attacking your competitors head-on--andthe value of emphasizing value. You'll see how consumerscan have too many choices to pick from--and whatyou can do to make them pick your brand.\u003c\/p\u003e\u003cp\u003eDrawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals thehidden psychological motives that drive today's market.Understanding the mindset of your consumers is halfthe battle. Winning in today's world is often a matter ofrepositioning. It's how you rethink the strategies you'vealways relied on. It's how you regain the success you'veworked so hard for. It's how you win the new battle ofthe mind.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJack Trout\u003c\/b\u003e is president of Trout \u0026amp; Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic \u003ci\u003ePositioning\u003c\/i\u003e and the bestsellers \u003ci\u003eMarketing Warfare\u003c\/i\u003e and \u003ci\u003eThe 22 Immutable Laws of Marketing.\u003c\/i\u003e Trout's books have been translated into 16 languages, including the \u003ci\u003eBusinessWeek\u003c\/i\u003e bestseller \u003ci\u003eThe New Positioning\u003c\/i\u003e. You can visit his Web site at www.troutandpartners.com.\u003cbr\u003e \u003cb\u003eSteve Rivkin\u003c\/b\u003e is a naming expert with Trout \u0026amp; Partners and coauthor of three books with Jack Trout. He is founder of Rivkin \u0026amp; Associates LLC, a marketing and communications consultancy in Glen Rock, N.J. Visit Steve at www.rivkin.net.\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50565387682066,"sku":"9780071635592","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_01deac70-f601-43da-b82f-1ac0905fa98f.jpg?v=1731885431","url":"https:\/\/surprise-castle.myshopify.com\/products\/repositioning-marketing-in-an-era-of-competition-change-and-crisis-9780071635592","provider":"Surprise Castle","version":"1.0","type":"link"}