{"product_id":"reporters-dont-hate-you-9780974253817","title":"Reporters Don't Hate You","description":"\u003cp\u003eIt's The AP Style guide for media relations. Yours will be dog-eared in no time!\u003c\/p\u003e\u003cp\u003eDealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.\u003c\/p\u003e\u003cp\u003eYet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.\u003c\/p\u003e\u003cp\u003eImplementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReporters Don't Hate You\u003c\/em\u003e covers it all: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to build meaningful, beneficial relationships with reporters\u003c\/li\u003e\n\u003cli\u003eWhy sustained practice is so essential - and tips for how to do it\u003c\/li\u003e\n\u003cli\u003eWhat it takes to handle the hottest of hot potato questions\u003c\/li\u003e\n\u003cli\u003eHow to avoid falling victim to reporter tricks and traps\u003c\/li\u003e\n\u003cli\u003eWhy you should compose your headline before the editors do\u003c\/li\u003e\n\u003cli\u003eBest practices for TV interviews\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. \u003cem\u003eReporters Don't Hate You\u003c\/em\u003e is the resource you've been seeking.​\u003c\/p\u003e\u003cp\u003eIt takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.\u003c\/p\u003e\u003cp\u003eBuy this book now and start controlling your business deals with the press.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBarks, Ed:\u003c\/i\u003e\u003c\/b\u003e - \"Ed Barks serves as an advisor to communications executives to help them improve their companies' messages and how they deliver them, and with government relations executives who want to reach their public policy goals. His clients and readers gain such bottom line benefits as an enhanced reputation, more confidence, added opportunities for career advancement, and realization of long-term business and public policy goals. Ed is also the author of A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. He has written numerous professional development guides and research reports for public affairs and communications executives. He enjoys speaking before corporate, association, and professional society audiences. He has served as President of Barks Communications since its inception in 1997, and has guided the advancement of more than 5000 business leaders, association executives, government officials, thought leaders, and communications and government relations principals. He served on the National Press Club's Board of Governors and the Board of Directors of the Institute for Management Consultants National Capital Region. Barks is a member of the faculty of the U.S. Chamber of Commerce Institute for Organization Management. Importantly, Ed brings another critical perspective to his clients' communications needs - that of a broadcaster and journalist. He knows firsthand the reporter tricks and techniques thanks to a decade of experience in radio broadcasting.\"\u003c\/p\u003e","brand":"Ogmios Publishing","offers":[{"title":"Default Title","offer_id":51834622640402,"sku":"9780974253817","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cbac78af-1fc7-45e4-a02c-9d611e0480f4.jpg?v=1767095610","url":"https:\/\/surprise-castle.myshopify.com\/products\/reporters-dont-hate-you-9780974253817","provider":"Surprise Castle","version":"1.0","type":"link"}