{"product_id":"renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-9781737212515","title":"Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands","description":"\u003cp\u003eMarketing has become ridiculously complicated, but yours doesn't have to be.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWalk through a highly refined discovery process that culminates in finding your brand's purpose\u003c\/li\u003e\n\u003cli\u003eDefine your company's purpose in eight words or fewer\u003c\/li\u003e\n\u003cli\u003eBuild team support for new marketing initiatives while establishing your unique brand story, voice, and design\u003c\/li\u003e\n\u003cli\u003eAssemble effective marketing plans that engage employees, inspire customers, and attract new business\u003c\/li\u003e\n\u003cli\u003eDrive perpetual growth by creating a culture with metrics, marketing technology, and experimentation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"Cmo Huddles","offers":[{"title":"Default Title","offer_id":50450275991826,"sku":"9781737212515","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9207876d-f07d-453b-bb73-b728d54b597d.jpg?v=1729752924","url":"https:\/\/surprise-castle.myshopify.com\/products\/renegade-marketing-12-steps-to-building-unbeatable-b2b-brands-9781737212515","provider":"Surprise Castle","version":"1.0","type":"link"}