{"product_id":"relationship-marketing-successful-strategies-for-the-age-of-the-customer-9780201622409","title":"Relationship Marketing: Successful Strategies for the Age of the Customer","description":"From the author of the bestselling \u003ci\u003eThe Regis Touch, \u003c\/i\u003e a simple process for building the crucial relationships that help a company dominate--and \u003ci\u003eown\u003c\/i\u003e--the market in the Age of the Customer.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRegis McKenna\u003c\/b\u003e is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield \u0026amp; Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.\u003cbr\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":50523501461778,"sku":"9780201622409","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e73a21db-c8b5-4cb5-a3ba-0d7672aba4c3.jpg?v=1731149274","url":"https:\/\/surprise-castle.myshopify.com\/products\/relationship-marketing-successful-strategies-for-the-age-of-the-customer-9780201622409","provider":"Surprise Castle","version":"1.0","type":"link"}