{"product_id":"reinvent-your-business-model-how-to-seize-the-white-space-for-transformative-growth-9781633696464","title":"Reinvent Your Business Model: How to Seize the White Space for Transformative Growth","description":"\u003cp\u003e\u003cb\u003eNamed a Top 10 Business Strategy Book of 2018 by \u003ci\u003eInc.\u003c\/i\u003e magazine\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn his pioneering book \u003ci\u003eSeizing the White Space\u003c\/i\u003e, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys \"R\" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.\u003c\/p\u003e\u003cp\u003eIn this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.\u003c\/p\u003e\u003cp\u003eWith rich new case studies of companies that have achieved new success and postmortems of those that haven't, \u003ci\u003eReinvent Your Business Model\u003c\/i\u003e will show you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetermine if and when your organization needs a new business model\u003c\/li\u003e\n\u003cli\u003eIdentify powerful new opportunities to serve your existing customers in existing markets\u003c\/li\u003e\n\u003cli\u003eReach entirely new customers and create new markets through disruptive business models and products\u003c\/li\u003e\n\u003cli\u003eSeize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies\u003c\/li\u003e\n\u003cli\u003eMake business model innovation a more predictable discipline inside your organization\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBusiness model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eReinvent Your Business Model\u003c\/i\u003e is the strategic innovation playbook you need now and in the future.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMark W. Johnson\u003c\/b\u003e cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of \u003ci\u003eDual Transformation: How to Reposition Today's Business While Creating the Future\u003c\/i\u003e (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning \"Reinventing Your Business Model\" in \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.\u003c\/p\u003e\u003cp\u003eAuthor social media\/website info: innosight.com\/team_bio\/johnson-mark-w\/, linkedin.com\/in\/markwilliamjohnson, twitter.com\/mark_w_johnson\u003c\/p\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50422067134738,"sku":"9781633696464","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_80166099-ce64-4eab-96be-13707481d0d0.jpg?v=1729522037","url":"https:\/\/surprise-castle.myshopify.com\/products\/reinvent-your-business-model-how-to-seize-the-white-space-for-transformative-growth-9781633696464","provider":"Surprise Castle","version":"1.0","type":"link"}