{"product_id":"reimagining-operational-excellence-inspirations-from-asia-9781394239245","title":"Reimagining Operational Excellence: Inspirations from Asia","description":"\u003cp\u003e\u003cb\u003eExplore the cutting-edge of marketing new products and services from leading businesses in Asia\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReimagining Operational Excellence: Inspirations From Asia, \u003c\/i\u003e world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.\u003c\/p\u003e \u003cp\u003eIn this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIn-depth examinations of China's unique and competitive economic ecosystem\u003c\/li\u003e \u003cli\u003eDiscussions of the increasingly foundational role played by Singapore as an international business hub\u003c\/li\u003e \u003cli\u003eAn analysis of the latest economic developments in South Korea driving marketing excellence in that country\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eReimagining Operational Excellence: Inspirations From Asia\u003c\/i\u003e is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the \"50 Gurus Who Have Shaped The Future of Marketing\" according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including \u003ci\u003eEntrepreneurial Marketing\u003c\/i\u003e, \u003ci\u003eMarketing 5.0\u003c\/i\u003e, and \u003ci\u003eMarketing 6.0\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJACKY MUSSRY\u003c\/b\u003e is the Deputy Chairman of MCorp and CEO at MarkPlus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50868841939218,"sku":"9781394239245","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d1723647-1bf6-409d-a44d-8142faefd472.jpg?v=1737741025","url":"https:\/\/surprise-castle.myshopify.com\/products\/reimagining-operational-excellence-inspirations-from-asia-9781394239245","provider":"Surprise Castle","version":"1.0","type":"link"}