{"product_id":"regenerative-strategies-9781009261937","title":"Regenerative Strategies","description":"In the current climate emergency, it is no longer enough for businesses to simply employ environmental strategy typologies focused on 'greening the business' and maintaining the 'business-as-usual' logic. Gregorio Martín-de Castro and Javier Amores-Salvadó argue that disruptive business models and solutions are now required, and they propose a new regenerative strategy linking climate science to management studies. The main features of this strategy are: cutting-edge climate science solutions (capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) and a redefined firm purpose under an ecological, ethical and moral paradigm (integrating ecoemotional wealth, environmental performance, systemic socioecological resilience, wider stakeholder management and a very long-term perspective). They demonstrate that, by applying this strategy, companies can not only reduce their negative environmental externalities and create positive environmental externalities, but also reverse current environmental degradation through a new sustainable capitalism.\u003cbr\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":50928917119250,"sku":"9781009261937","price":122.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_65987296-2ce8-4dc3-93e1-4adced72b468.jpg?v=1739022603","url":"https:\/\/surprise-castle.myshopify.com\/products\/regenerative-strategies-9781009261937","provider":"Surprise Castle","version":"1.0","type":"link"}