{"product_id":"redesigning-value-a-practical-manifesto-for-designers-and-organizations-9781487552541","title":"Redesigning Value: A Practical Manifesto for Designers and Organizations","description":"\u003cp\u003eBusinesses and designers both want to create value. What could go wrong?\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eTime and again, ambitious design projects within organizations fail to deliver the sort of impact designers believe is possible, and managers say they want. At the root of such failures are basic disconnects between how managers and designers view the world. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eManagers often look to design to increase financial value, while designers typically see their profession as creating value for users and society. Countless opportunities to address pressing ethical, social, and environmental concerns die in the gap between the two, as managers and designers misconstrue each other's intent and misunderstand each other's needs. How can both do better?\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe answer lies in \u003cem\u003eRedesigning Value\u003c\/em\u003e. Drawing from real-world examples and insights from over one hundred designers, design experts, leaders of design labs, and design \"skeptics\" at leading organizations, including Google, CNN, Citi Bank, Fidelity Insurance, the Mayo Clinic, and Shopify, the book provides a road map from leaders who have been there and a practical manifesto to inspire the sort of action our world so sorely needs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDavid Dunne\u003c\/b\u003e is an author and former professor at the University of Toronto and the University of Victoria.\u003cbr\u003e \u003cb\u003eChris Ferguson\u003c\/b\u003e is the founder of Bridgeable and an adjunct professor of design at the University of Toronto.\u003cbr\u003e \u003cb\u003ePaolo Korre\u003c\/b\u003e is the director of Design and Innovation at Medavie Blue Cross. \u003cbr\u003e\u003cbr\u003e","brand":"Rotman-Utp Publishing","offers":[{"title":"Default Title","offer_id":52103667187986,"sku":"9781487552541","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_44fc56a1-60a6-4795-af81-8baec6b1ec7a.jpg?v=1773152670","url":"https:\/\/surprise-castle.myshopify.com\/products\/redesigning-value-a-practical-manifesto-for-designers-and-organizations-9781487552541","provider":"Surprise Castle","version":"1.0","type":"link"}