{"product_id":"redefining-retail-10-guiding-principles-for-a-post-digital-world-9781394204700","title":"Redefining Retail: 10 Guiding Principles for a Post-Digital World","description":"\u003cp\u003e\u003cb\u003eDiscover the new realities of working in the post-digital era of consumer brand and retail marketing.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eRedefining Retail: 10 Guiding Principles for a Post-Digital World\u003c\/i\u003e, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. \u003c\/p\u003e\u003cp\u003eThe authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe main challenges retailers face in a world that's been fundamentally transformed by the digital revolution.\u003c\/li\u003e \u003cli\u003eHow to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.\u003c\/li\u003e \u003cli\u003eThe opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, \u003ci\u003eRedefining Retail: 10 Guiding Principles for a Post-Digital World \u003c\/i\u003ewill also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER, PHD, \u003c\/b\u003e is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson \u0026amp; Son Professorship of International Marketing. The \u003ci\u003eWall Street Journal\u003c\/i\u003e ranks him as one of the top six most influential business thinkers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGIUSEPPE STIGLIANO, PHD, \u003c\/b\u003e is an entrepreneur and a manager with 20 years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an Adjunct Professor of Marketing at prestigious universities and business schools.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50692192993554,"sku":"9781394204700","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5a8d09d3-932b-439b-8946-456316f8c255.jpg?v=1734117059","url":"https:\/\/surprise-castle.myshopify.com\/products\/redefining-retail-10-guiding-principles-for-a-post-digital-world-9781394204700","provider":"Surprise Castle","version":"1.0","type":"link"}