{"product_id":"real-influence-persuade-without-pushing-and-gain-without-giving-in-9781400238835","title":"Real Influence: Persuade Without Pushing and Gain Without Giving in","description":"\u003cp\u003e\u003cstrong\u003eAuthentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?\u003c\/p\u003e\u003cp\u003eBased on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eReal Influence\u003c\/em\u003e, Goulston and Ullem teach you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eexamine priorities, \u003c\/li\u003e\n\u003cli\u003elearn about the needs of key players, \u003c\/li\u003e\n\u003cli\u003eearn others' attention, \u003c\/li\u003e\n\u003cli\u003emotivate others to hear more, \u003c\/li\u003e\n\u003cli\u003eand add value with question and actions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOutdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.\u003c\/p\u003e\u003cp\u003eComplete with examples of the steps in action and insights from real-world \"power influencers,\" \u003cem\u003eReal Influence\u003c\/em\u003e is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eGoulston, Mark:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cstrong\u003eMark Goulston, MD, FAPA\u003c\/strong\u003e is a board-certified psychiatrist, fellow of the American Psychiatric Association, former assistant clinical professor of psychiatry at UCLA NPI, and a former FBI and police hostage negotiation trainer. He is the creator of Theory Y Executive Coaching--which he provides to CEOs, presidents, founders, and entrepreneurs--and is a TEDx and international keynote speaker. He is the creator and developer of Surgical Empathy, a process to help people recover and heal from PTSD, prevent suicide in teenagers and young adults, and help organizations overcome implicit bias. Dr. Goulston is the author or principal author of seven prior books, including \u003cem\u003eWhy Cope When you Can Heal: How Healthcare Heroes of COVID-19 Can Recover from PTSD, \u003c\/em\u003e \u003cem\u003ePTSD for Dummies\u003c\/em\u003e, \u003cem\u003eGet Out of Your Own Way\u003c\/em\u003e: \u003cem\u003eOvercoming Self-Defeating Behavior\u003c\/em\u003e, J\u003cem\u003eust Listen: Discover the Secret to Getting Through to Absolutely Anyone\u003c\/em\u003e, \u003cem\u003eReal Influence: Persuade Without Pushing and Gain Without Giving In\u003c\/em\u003e, and \u003cem\u003eTalking to Crazy: How to Deal with the Irrational and Impossible People in Your Life\u003c\/em\u003e. He hosts the \u003cem\u003eMy Wakeup Call\u003c\/em\u003e podcast, where he speaks with influencers about their purpose in life and the wakeup calls that led them there. He also is the co-creator and moderator of the multi-honored \u003cem\u003edocumentary Stay Alive: An Intimate Conversation About Suicide Prevention.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eHe appears frequently as a human psychology and behavior subject-area expert across all media, including news outlets ABC, NBC, CBS, and BBC News, as well as CNN, Today, Oprah, the New York Times, the Wall Street Journal, Forbes, Fortune, Harvard Business Review, Business Insider, Fast Company, Huffington Post, and Westwood One.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eUllmen, John:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eJOHN ULLMEN, PH.D., is an acclaimed executive coach whose clients include dozens of leading international firms. He oversees MotivationRules.com, conducts popular feedback-based seminars on influence in organizations, and teaches at the UCLA Anderson School of Management.\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":51635318915346,"sku":"9781400238835","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b4d0fd3d-1880-463e-88bd-a9031ec82365.jpg?v=1759229117","url":"https:\/\/surprise-castle.myshopify.com\/products\/real-influence-persuade-without-pushing-and-gain-without-giving-in-9781400238835","provider":"Surprise Castle","version":"1.0","type":"link"}