{"product_id":"reaching-the-chasm-how-to-drive-your-early-stage-start-up-to-scale-9780231219839","title":"Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale","description":"\u003cp\u003eOne of the greatest challenges facing any start-up is \"crossing the chasm\" bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEdward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system--not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, \u003ci\u003eReaching the Chasm\u003c\/i\u003e is the road map for early-stage start-up success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eEdward G. Amoroso is the founder and CEO of TAG Infosphere, a global cybersecurity research and advisory firm, and a distinguished research professor in the Tandon School of Engineering at New York University. The author of several books, he is a former senior vice president and chief security officer at AT\u0026amp;T and has served on major corporate boards.\u003cbr\u003e","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":51749439570194,"sku":"9780231219839","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9f4d12ec-b3d7-426d-8c8f-709ae8eddf1c.jpg?v=1764085469","url":"https:\/\/surprise-castle.myshopify.com\/products\/reaching-the-chasm-how-to-drive-your-early-stage-start-up-to-scale-9780231219839","provider":"Surprise Castle","version":"1.0","type":"link"}