{"product_id":"raising-capital-for-dummies-9780764553530","title":"Raising Capital for Dummies","description":"While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and harder for a spot around the money well. At the end of the day, all most have to show for their efforts are tattered Rolodexes and battered egos. What they need is the competitive edge that comes with having a friend in the business-an advisor who'll cut through the mumbo-jumbo and tell them in plain English how to get the money they need. What they need is \u003ci\u003eRaising Capital For Dummies\u003c\/i\u003e. \u003cp\u003eWhether you're just starting your business and need a little seed capital to launch your first product, or you're looking for a little help expanding an established business into a new market, this friendly guide helps you get the financing you need to realize your dreams. You'll discover how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTap personal sources of financing, as well as family and friends\u003c\/li\u003e \u003cli\u003eApproach customers and vendors for financing\u003c\/li\u003e \u003cli\u003eHook up with commercial lenders\u003c\/li\u003e \u003cli\u003eFind angel investors \u003c\/li\u003e \u003cli\u003eGet an SBA loan\u003c\/li\u003e \u003cli\u003eRaise cash through private equity offerings\u003c\/li\u003e \u003cli\u003eWoo and win investment bankers and venture capitalists\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eVenture capital guru, Joseph Bartlett explains in plain English the capital-raising strategies and techniques used by some of today's most successful businesses, including tried-and-true methods for: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAssessing your financial needs and creating a solid financial plan\u003c\/li\u003e \u003cli\u003eResearching sources of financing and making first contact\u003c\/li\u003e \u003cli\u003eFinding, contacting, and convincing angels\u003c\/li\u003e \u003cli\u003eGetting your customers to finance your company\u003c\/li\u003e \u003cli\u003eUnderstanding and exploiting matching services\u003c\/li\u003e \u003cli\u003eExploring commercial banks, savings institutions, credit unions, finance companies, and the SBA\u003c\/li\u003e \u003cli\u003eQualifying for a loan\u003c\/li\u003e \u003cli\u003eWorking with placement agents\u003c\/li\u003e \u003cli\u003eRaising cash through IPOs and mergers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom raising seed capital and funds for expansion to IPOs and acquisitions, \u003ci\u003eRaising Capital For Dummies\u003c\/i\u003e shows you how to get the money you need to survive and thrive in today's winner-take-all marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJoseph Bartlett, author of Fundamentals of Venture Capital and other books, is an adjunct professor at NYU Law School.\u003cbr\u003e \u003cbr\u003e Peter Economy, author of Consulting For Dummies and other books, is a business consultant.\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50327981981970,"sku":"9780764553530","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_53e4e3fc-e772-4f33-9fee-7d2c0b1ada21.jpg?v=1727725138","url":"https:\/\/surprise-castle.myshopify.com\/products\/raising-capital-for-dummies-9780764553530","provider":"Surprise Castle","version":"1.0","type":"link"}