{"product_id":"rainmaking-conversations-influence-persuade-and-sell-in-any-situation-9780470922231","title":"Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation","description":"Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. \u003ci\u003eRainmaking Conversations\u003c\/i\u003e provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. \u003cp\u003e\u003ci\u003eRainmaking Conversations\u003c\/i\u003e offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.\u003c\/p\u003e \u003cp\u003eArmed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild rapport and trust from the first contact\u003c\/li\u003e \u003cli\u003eCreate conversations with prospects, referral sources, and clients using the telephone, email, and mail\u003c\/li\u003e \u003cli\u003eUncover the real need behind client challenges\u003c\/li\u003e \u003cli\u003eMake the case for improved business impact and return on investment (ROI) for your prospects\u003c\/li\u003e \u003cli\u003eUnderstand and communicate your value proposition\u003c\/li\u003e \u003cli\u003eApply the 16 principles of influence in sales\u003c\/li\u003e \u003cli\u003eOvercome and prevent all types of objections, including money\u003c\/li\u003e \u003cli\u003eCraft profitable solutions and close the deal\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe world-class RAIN Selling\u003csup\u003eSM\u003c\/sup\u003e methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between \"hello\" and profitable relationships today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMIKE SCHULTZ\u003c\/b\u003e is Co-President of RAIN Group and a world-renowned consultant and expert in sales train-ing and performance improvement. He is publisher of RAIN Group's RainToday.com, one of the world's largest online magazines (over 100,000 subscribers) and member- ship sites for sales and marketing. He is also on the faculty in the Marketing Division at Babson College and writes at www.raingroup.com\/blog and on Twitter at @Mike_Schultz. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOHN E. DOERR\u003c\/b\u003e is Co-President of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance. His own rainmaking conversations have helped lead RAIN Group to Inc. magazine's list of the fastest growing companies in the United States. Find him on Twitter at @JohnEDoerr.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50662185959698,"sku":"9780470922231","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_920e13b4-a897-4059-ab22-c32b76328e27.jpg?v=1733515550","url":"https:\/\/surprise-castle.myshopify.com\/products\/rainmaking-conversations-influence-persuade-and-sell-in-any-situation-9780470922231","provider":"Surprise Castle","version":"1.0","type":"link"}