{"product_id":"quiver-dont-quake-how-creativity-can-embrace-ai-9781912914890","title":"Quiver, don't Quake: How Creativity Can Embrace AI","description":"\u003cp\u003e\u003cstrong\u003eThe Creative Collaborator: How to Dance with AI Instead of Fear It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Quiver, don't Quake, Nadim Sadek shows how to partner with Allied Intelligence to amplify - not replace - your imagination. With a maker's voice and a psychologist's clarity, he reframes AI as a creative collaborator, liberating the creativity of all 8 billion people on Earth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSadek gives you the tools to dance with it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrameworks: the Spark-Draft-Polish creative loop; the Three C's (Context, Constraint, Conversation); Calibrated Trust.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePlaybooks and examples from publishing, film, music, games, architecture, medicine, advertising, and education.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProcesses to avoid slop: bias checks, provenance, ethics, authorship.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTactics to raise your RODE (Ratio of Dream to Effort).\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA hands-on sandbox project to build a live brand concept in hours.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom studios to classrooms and city halls, he shows how The Panthropic - the distilled wisdom of us all - unlocks new voices, workflows and industries. Clear-eyed about bias, ethics and jobs, Sadek offers tools, cases and mindsets to create with confidence. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you create anything, this is your field guide to the new creative alliance.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSadek, Nadim:\u003c\/i\u003e\u003c\/b\u003e - Nadim is Founder \u0026amp; CEO of Shimmr AI, producing and deploying advertising for long-tail (back-list) assets. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers' profitability, giving authors greater reach, and bringing fulfilling books to psychologically-matched readers. Previously, Nadim was Founder \u0026amp; CEO of ProQuo AI, an AI-driven brand management platform, which proved product market fit and created a new sector in marketing technology. Nadim was also Founder and CEO of Inish Turk Beg, a whiskey, food, and music business he built on an island he acquired off the West coast of Ireland. He won a global Mobius award for creating 'the best new brand'. Earlier, he used his degree in Psychology to found and lead what became the world's largest qualitative market research company, Sadek Wynberg Research. This was sold to WPP, and he led two of their global networks, Millward Brown Qualitative Network and Research International. He studied Pure Psychology at Trinity College, Dublin (and a year of Mental \u0026amp; Moral Science). Nadim manages an artist, Shaefri, signed by Warner, and presents Boss Bikes Club, a YouTube motorcycle review channel. He is half-Irish, half-Egyptian, raised in Africa, Asia, the Caribbean and Europe. He lives in London.","brand":"Mensch Publishing","offers":[{"title":"Default Title","offer_id":52038934888722,"sku":"9781912914890","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_930da2bd-398e-448f-9def-89530b5e8bc8.jpg?v=1771342342","url":"https:\/\/surprise-castle.myshopify.com\/products\/quiver-dont-quake-how-creativity-can-embrace-ai-9781912914890","provider":"Surprise Castle","version":"1.0","type":"link"}