{"product_id":"quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-9781400223954","title":"Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers","description":"\u003cp\u003e\u003cstrong\u003eRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.\u003c\/p\u003e\u003cp\u003eAlmost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.\u003c\/p\u003e\u003cp\u003eAs Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eQuantum Marketing\u003c\/em\u003e, readers will: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the evolution of marketing and how to be at the forefront of future change.\u003c\/li\u003e\n\u003cli\u003eGet clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.\u003c\/li\u003e\n\u003cli\u003eAchieve breakthroughs in innovative thinking to compete in modern business. \u003c\/li\u003e\n\u003cli\u003eGain perspective from top marketers across industries.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eQuantum Marketing \u003c\/em\u003eis for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRajamannar, Raja:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eRaja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as \u003cem\u003eForbes\u003c\/em\u003e Top 5 World's Most Influential CMOs, \u003cem\u003eBusiness Insider\u003c\/em\u003e's 25 Most Innovative CMOs in the World, \u003cem\u003eAd Week\u003c\/em\u003e's Top 10 Most Tech Savvy CMOs in the World, \u003cem\u003eBillboard\u003c\/em\u003e's 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50557459202322,"sku":"9781400223954","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_87a9c131-b659-4dea-ae86-a86c6abd4577.jpg?v=1731783400","url":"https:\/\/surprise-castle.myshopify.com\/products\/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-9781400223954","provider":"Surprise Castle","version":"1.0","type":"link"}