{"product_id":"qualitative-research-methods-for-business-students-a-global-approach-9781529601725","title":"Qualitative Research Methods for Business Students: A Global Approach","description":"\u003cem\u003eQualitative Research Methods for Business Students: A Global Approach \u003c\/em\u003eprovides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.  Key features include:  \u003cul\u003e Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. \u003c\/ul\u003e Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. \u003cstrong\u003eDr Kingsley O. Omeihe \u003c\/strong\u003eis an Associate Professor for Marketing and Small Business at the University of the West of Scotland \u003cstrong\u003eProf Christian Harrison\u003c\/strong\u003e is a Professor of Leadership and Enterprise at the University of Bolton.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDr Kingsley O. Omeihe\u003cb\u003e \u003c\/b\u003eis co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley).\u003c\/p\u003e\u003cp\u003eProfessor Christian Harrison is a scholar in the field of Leadership and Enterprise, currently holding the position of Professor of Leadership and Enterprise at the University of Bolton. \u003c\/p\u003e\u003cbr\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":50919316390162,"sku":"9781529601725","price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9894bb91-1e68-4b55-8817-76ef7b594be0.jpg?v=1738889839","url":"https:\/\/surprise-castle.myshopify.com\/products\/qualitative-research-methods-for-business-students-a-global-approach-9781529601725","provider":"Surprise Castle","version":"1.0","type":"link"}