{"product_id":"purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change-9781398609839","title":"Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change","description":"\u003cp\u003e\u003cb\u003eDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eResearch demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. \u003cb\u003e\u003ci\u003ePurposeful Brands\u003c\/i\u003e\u003c\/b\u003e presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it actually takes to support its values, including sustainability initiatives. \u003cp\u003e\u003c\/p\u003eWritten for branding, marketing and communications professionals in both new and established brands of all sizes, \u003cb\u003e\u003ci\u003ePurposeful Brands \u003c\/i\u003e\u003c\/b\u003edescribes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. \u003cp\u003e\u003c\/p\u003eFeaturing original research, case studies and examples from leading brands including Abercrombie \u0026amp; Fitch, Dick's Sporting Goods and South by Southwest (SXSW), this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSandy Skees\u003c\/b\u003e (she\/they) is EVP, Global Purpose and Impact Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained with clients including Visa, Abercrombie \u0026amp; Fitch, eBay and Panasonic. Named \u003ci\u003ePRWeek\u003c\/i\u003e's Most Purposeful Agency Pro of 2021, they are a Board Director of Sustainable Brands and an Advisor to The Diversity Center. A seasoned speaker on brand, messaging and sustainability, she has spoken at TEDx and appeared in \u003ci\u003eCampaign US\u003c\/i\u003e, Forbes, Journal of Brand Strategy, and PR News. Skees is based in Santa Cruz, California.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50390051225874,"sku":"9781398609839","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_81a70ef8-297b-4df7-aee4-48c16a1b7cf2.jpg?v=1728937432","url":"https:\/\/surprise-castle.myshopify.com\/products\/purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change-9781398609839","provider":"Surprise Castle","version":"1.0","type":"link"}