{"product_id":"punk-marketing-get-off-your-ass-and-join-the-revolution-9780061151118","title":"Punk Marketing: Get Off Your Ass and Join the Revolution","description":"\u003cp\u003eThe marketing revolution is here \u003c\/p\u003e\u003cp\u003e\u003cem\u003ePunk Marketing\u003c\/em\u003e is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. \u003c\/p\u003e\u003cp\u003eIn this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded \"Punk Marketing\"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. \u003c\/p\u003e\u003cp\u003eNever dull, sometimes controversial, but always a helluva lot of fun, \u003cem\u003ePunk Marketing\u003c\/em\u003e presents a manifesto for any business-person needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, \"branded\" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With \u003cem\u003ePunk Marketing\u003c\/em\u003e, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLaermer, Richard:\u003c\/i\u003e\u003c\/b\u003e - Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller \u003cem\u003eFull Frontal PR\u003c\/em\u003e and \u003cem\u003e2011: Trendspotting\u003c\/em\u003e. He hosts \u003cem\u003eTaking Care of Business\u003c\/em\u003e on TLC and is a commentator on CNNMoney.com. He lives in New York--and on tons of airplanes. \u003cb\u003e\u003ci\u003eSimmons, Mark:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eMark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky. He is now a full-time consultant and lives in Santa Monica, California.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":51749286871314,"sku":"9780061151118","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c03398bb-8c28-4d15-8178-cc3759e586e2.jpg?v=1764075543","url":"https:\/\/surprise-castle.myshopify.com\/products\/punk-marketing-get-off-your-ass-and-join-the-revolution-9780061151118","provider":"Surprise Castle","version":"1.0","type":"link"}