{"product_id":"pulling-a-rabbit-out-of-a-hat-the-making-of-roger-rabbit-9781496822338","title":"Pulling a Rabbit Out of a Hat: The Making of Roger Rabbit","description":"\u003ci\u003eWho Framed Roger Rabbit \u003c\/i\u003eemerged at a nexus of people, technology, and circumstances that is historically, culturally, and aesthetically momentous. By the 1980s, animation seemed a dying art. Not even the Walt Disney Company, which had already won over thirty Academy Awards, could stop what appeared to be the end of an animation era. \u003cp\u003e\u003c\/p\u003eTo revitalize popular interest in animation, Disney needed to reach outside its own studio and create the distinctive film that helped usher in a Disney Renaissance. That film, \u003ci\u003eWho Framed Roger Rabbit\u003c\/i\u003e, though expensive and controversial, debuted in theaters to huge success at the box office in 1988. Unique in its conceit of cartoons living in the real world, \u003ci\u003eWho Framed Roger Rabbit \u003c\/i\u003emagically blended live action and animation, carrying with it a humor that still resonates with audiences. \u003cp\u003e\u003c\/p\u003eUpon the film's release, Disney's marketing program led the audience to believe that \u003ci\u003eWho Framed Roger Rabbit \u003c\/i\u003ewas made solely by director Bob Zemeckis, director of animation Dick Williams, and the visual effects company Industrial Light \u0026amp; Magic, though many Disney animators contributed to the project. Author Ross Anderson interviewed over 140 artists to tell the story of how they created something truly magical. Anderson describes the ways in which the Roger Rabbit characters have been used in film shorts, commercials, and merchandising, and how they have remained a cultural touchstone today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRoss Anderson \u003c\/b\u003ehas done extensive research on \u003ci\u003eWho Framed Roger Rabbit \u003c\/i\u003eand wrote a feature article for the twenty-fifth anniversary celebration for the Disney-published magazine \u003ci\u003eD23\u003c\/i\u003e. He is the owner and sole proprietor of consulting and contracted services at Hat Trick Services, where he provides technical writing and field services, and is an engineer working in the environmental field.\u003cbr\u003e","brand":"University Press of Mississippi","offers":[{"title":"Default Title","offer_id":50515435323666,"sku":"9781496822338","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c9e8f8f0-97bc-4911-ba3a-798f0def52ea.jpg?v=1731005352","url":"https:\/\/surprise-castle.myshopify.com\/products\/pulling-a-rabbit-out-of-a-hat-the-making-of-roger-rabbit-9781496822338","provider":"Surprise Castle","version":"1.0","type":"link"}