{"product_id":"public-relations-planning-research-and-measurement-9781772442854","title":"Public Relations Planning, Research, and Measurement","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWith contributions by Kim Blanchette and Colleen Killingsworth\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eIntroduction by Daniel Granger\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe creation of executive summaries using the RACE formula; \u003c\/li\u003e\n\u003cli\u003eresearch and analysis;\u003c\/li\u003e\n\u003cli\u003ethe setting of goals and objectives;\u003c\/li\u003e\n\u003cli\u003eidentification of target audiences and key messages;\u003c\/li\u003e\n\u003cli\u003edevelopment of strategies, tactics, timelines, and budgets;\u003c\/li\u003e\n\u003cli\u003eeffective use of human resources in a campaign; and\u003c\/li\u003e\n\u003cli\u003eevaluation of a campaign's outcome.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCase studies of real-life campaigns round out this invaluable guidebook.\u003cbr\u003e\u003c\/p\u003e","brand":"Rock's Mills Press","offers":[{"title":"Default Title","offer_id":50398387896594,"sku":"9781772442854","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_294808b9-627d-466b-8b7a-b4553ee07571.jpg?v=1729067187","url":"https:\/\/surprise-castle.myshopify.com\/products\/public-relations-planning-research-and-measurement-9781772442854","provider":"Surprise Castle","version":"1.0","type":"link"}