{"product_id":"public-face-of-modernism-little-magazines-audiences-and-reception-1905-1920-9780299169244","title":"Public Face of Modernism: Little Magazines, Audiences, and Reception, 1905-1920","description":"\u003ch2\u003ePublic Face of Modernism: Little Magazines, Audiences, and Reception, 1905-1920\u003c\/h2\u003e\n\n\u003cp\u003eBetween the 1890s and the 1920s, mass consumer culture and modernism grew up together, by most accounts as mutual antagonists. This provocative work of cultural history tells a different story. By delving deeply into the publishing and promotional practices of the modernists in Britain and America, Mark S. Morrisson reveals that their engagements with the commercial mass market were in fact extensive and diverse.\u003c\/p\u003e\n\n\u003cp\u003eThe phenomenal successes of new advertising agencies and mass market publishers did elicit what Morrisson calls a \"crisis of publicity\" for some modernists and for many concerned citizens in both countries. But, as Morrisson demonstrates, the vast influence of these industries on consumers also had a profound and largely overlooked effect upon many modernist authors, artists, and others. By exploring the publicity and audience reception of several of the most important modernist magazines of the period, \u003ci\u003eThe Public Face of Modernism\u003c\/i\u003e shows how modernists, far from lamenting the destruction of meaningful art and public culture by the new mass market, actually displayed optimism about the power of mass-market technologies and strategies to transform and rejuvenate contemporary culture—and, above all, to restore a public function to art.\u003c\/p\u003e\n\n\u003cp\u003eThis reconstruction of the \"public face of modernism\" offers surprising new perceptions about the class, gender, racial, and even generational tensions within the public culture of the early part of the century, and provides a rare insight into the actual audiences for modernist magazines of the period. Moreover, in new readings of works by James Joyce, George Bernard Shaw, Wyndham Lewis, Ford Madox Ford, T. S. Eliot, William Carlos Williams, and many others, Morrisson shows that these contexts also had an impact on the techniques and concerns of the literature itself.\u003c\/p\u003e\n\n\u003ch3\u003eKey Topics Covered\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eModernist publishing practices in Britain and America\u003c\/li\u003e\n\u003cli\u003eMass market engagement and advertising strategies\u003c\/li\u003e\n\u003cli\u003eAudience reception of little magazines 1905-1920\u003c\/li\u003e\n\u003cli\u003eCultural history of early 20th century modernism\u003c\/li\u003e\n\u003cli\u003eAnalysis of works by Joyce, Shaw, Lewis, Ford, Eliot, Williams\u003c\/li\u003e\n\u003cli\u003ePublic culture tensions: class, gender, race, generation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eMark S. Morrisson is assistant professor of English at Penn State University.\u003c\/p\u003e","brand":"University of Wisconsin Press","offers":[{"title":"Default Title","offer_id":50680536924434,"sku":"9780299169244","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_27d02f7d-72dd-4410-937e-c5c4f1e1fa1e.jpg?v=1734922192","url":"https:\/\/surprise-castle.myshopify.com\/products\/public-face-of-modernism-little-magazines-audiences-and-reception-1905-1920-9780299169244","provider":"Surprise Castle","version":"1.0","type":"link"}