{"product_id":"psychodynamics-beyond-demographics-and-psychographics-a-whole-new-way-of-understanding-people-9781938015243","title":"Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people","description":"Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTyler, John:\u003c\/i\u003e\u003c\/b\u003e - John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.","brand":"Kbpublishing","offers":[{"title":"Default Title","offer_id":50446588444946,"sku":"9781938015243","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2f858bfe-705f-4fe2-97b8-96298d206f51.jpg?v=1729708963","url":"https:\/\/surprise-castle.myshopify.com\/products\/psychodynamics-beyond-demographics-and-psychographics-a-whole-new-way-of-understanding-people-9781938015243","provider":"Surprise Castle","version":"1.0","type":"link"}