{"product_id":"proofiness-how-youre-being-fooled-by-the-numbers-9780143120070","title":"Proofiness: How You're Being Fooled by the Numbers","description":"\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo against quantitative bamboozlement by the media and the government\" (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003c\/b\u003e\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eCharles Seife is the author of five previous books, including \u003ci\u003eProofiness\u003c\/i\u003e and \u003ci\u003eZero, \u003c\/i\u003e which won the PEN\/Martha Albrand Award for first nonfiction and was a \u003ci\u003eNew York Times\u003c\/i\u003e notable book. He has written for a wide variety of publications, including \u003ci\u003eThe New York Times, Wired, New Scientist, Science, Scientific American, \u003c\/i\u003e and \u003ci\u003eThe Economist\u003c\/i\u003e. He is a professor of journalism at New York University and lives in New York City.\u003cbr\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50409739747602,"sku":"9780143120070","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8e80f1f9-d10b-4daa-8411-95bf11a5ad36.jpg?v=1729293400","url":"https:\/\/surprise-castle.myshopify.com\/products\/proofiness-how-youre-being-fooled-by-the-numbers-9780143120070","provider":"Surprise Castle","version":"1.0","type":"link"}