{"product_id":"promotion-recruitment-and-retention-of-members-in-nonprofit-organizations-9781839826597","title":"Promotion, Recruitment and Retention of Members in Nonprofit Organizations","description":"Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCecilia Isabel Calder?n-Valencia\u003c\/b\u003e is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management. \u003cbr\u003e \u003cb\u003eJudith Cavazos-Arroyo\u003c\/b\u003e is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation. \u003cbr\u003e \u003cb\u003eAlfonso L?pez-Lira Arjona\u003c\/b\u003e is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Aut?noma de Nuevo Le?n. As a national accredited researcher, he is interested in business growth and organizational innovation.\u003cbr\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":50860540985618,"sku":"9781839826597","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2417d2eb-3528-4b51-95c0-9448ec3e7445.jpg?v=1737576688","url":"https:\/\/surprise-castle.myshopify.com\/products\/promotion-recruitment-and-retention-of-members-in-nonprofit-organizations-9781839826597","provider":"Surprise Castle","version":"1.0","type":"link"}