{"product_id":"professional-services-marketing-9781118604342","title":"Professional Services Marketing","description":"\u003cp\u003e\u003cb\u003eA proven approach to revenue-generating marketing and client development\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProfessional Services Marketing\u003c\/i\u003e is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its \u003ci\u003eSecond Edition\u003c\/i\u003e, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews\u003c\/li\u003e \u003cli\u003eAuthors Mike Schultz and John E. Doerr are the coauthors of the \u003ci\u003eWall Street Journal\u003c\/i\u003e and \u003ci\u003eInc. Magazine\u003c\/i\u003e bestseller \u003ci\u003eRainmaking Conversations\u003c\/i\u003e and \u003ci\u003eProfessional Services Marketing\u003c\/i\u003e; Lee W. Frederiksen is coauthor of \u003ci\u003eOnline Marketing for Professional Services\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eWill be widely promoted via multiple online routes and direct mail marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFirms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMIKE SCHULTZ\u003c\/b\u003e is the Co-President of RAIN Group and coauthor of the bestselling \u003ci\u003eRainmaking Conversations\u003c\/i\u003e and \u003ci\u003eProfessional Services Marketing.\u003c\/i\u003e He was named the global Top Sales Thought Leader in 2011 by Top Sales Awards. He is also Publisher of RainToday.com, which was named the Top Sales and Marketing Resource Site in 2010 and 2011. He is frequently quoted in news outlets such as \u003ci\u003eBusiness Week, Inc.\u003c\/i\u003e magazine, MSNBC, the \u003ci\u003eHuffington Post, \u003c\/i\u003e and others.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOHN E. DOERR \u003c\/b\u003eis the Co-President of RAIN Group and coauthor of \u003ci\u003eRainmaking Conversations\u003c\/i\u003e and \u003ci\u003eProfessional Services Marketing.\u003c\/i\u003e John was named the Top Sales Thought Leader in 2011 by Top Sales Awards and has trained thousands of sales professionals, helping them master the complex sale through in-house training and public presentations, both domestically and abroad. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLEE W. FREDERIKSEN, PHD, \u003c\/b\u003e is Managing Partner at Hinge. He has worked with many global brands, including Anheuser Busch, American Express, Capital One, Monster.com, and Yahoo! Lee has been quoted in \u003ci\u003eFortune, New York Times, USA Today, Wall Street Journal, Entrepreneur, Business 2.0, \u003c\/i\u003e and \u003ci\u003eAdvertising Age, \u003c\/i\u003e as well as numerous trade and professional journals.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50492375007506,"sku":"9781118604342","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_59d1d4e5-ed17-4d43-ac7c-9136b605127f.jpg?v=1730586091","url":"https:\/\/surprise-castle.myshopify.com\/products\/professional-services-marketing-9781118604342","provider":"Surprise Castle","version":"1.0","type":"link"}