{"product_id":"product-mastery-from-good-to-great-product-ownership-9781540562548","title":"Product Mastery: From Good To Great Product Ownership","description":"Scrum is the most successful framework for agile product development and much has been written about how to follow the Scrum process but the key to success is in the leadership skills of the product owner.\u003cbr\u003e\u003ci\u003eProduct Mastery\u003c\/i\u003e explores the traits of the best product owners offering an insight into the difference between good and great product ownership and explaining how the best product owners are \u003cb\u003eDRIVEN\u003c\/b\u003e to be successful.\u003cp\u003eIn a follow up to the hugely successful \u003ci\u003eScrum Mastery\u003c\/i\u003e, Geoff Watts shares more enlightening case studies on how to be: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eD\u003c\/b\u003eecisive with incomplete information.\u003cbr\u003e\u003cb\u003eR\u003c\/b\u003euthless about maximizing value and minimizing risk.\u003cbr\u003e\u003cb\u003eI\u003c\/b\u003enformed about your product's domain.\u003cbr\u003e\u003cb\u003eV\u003c\/b\u003eersatile in your leadership style.\u003cbr\u003e\u003cb\u003eE\u003c\/b\u003empowering of project stakeholders.\u003cbr\u003e\u003cb\u003eN\u003c\/b\u003eegotiable while you pursue your vision.\u003c\/p\u003e\u003cp\u003eThis is essential reading for anyone involved in an agile product development effort.\u003c\/p\u003e\u003cp\u003eGeoff Watts has been a thought leader in the agile development space for many years and his books, training and coaching have helped thousands of teams across the world deliver better products more effectively.\u003c\/p\u003e\u003cp\u003eGeoff is the author of \u003ci\u003eScrum Mastery: From Good to Great Servant-Leadership\u003c\/i\u003e and \u003ci\u003eThe Coach's Casebook: Mastering The Twelve Traits That Trap Us\u003c\/i\u003e, a winner of the 2016 International Book Awards.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide.\" \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e--Jeff Sutherland, Co-Creator of Scrum and author of Scrum: The Art of Doing Twice The Work in Half the Time\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner.\" \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e- Roman Pichler, Author of Strategize and Agile Product Management with Scrum.\u003c\/p\u003e\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50556905226514,"sku":"9781540562548","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9208cc6c-9ac2-41fc-8ade-3362b78423bb.jpg?v=1731766674","url":"https:\/\/surprise-castle.myshopify.com\/products\/product-mastery-from-good-to-great-product-ownership-9781540562548","provider":"Surprise Castle","version":"1.0","type":"link"}