{"product_id":"product-marketing-simplified-a-customer-centric-approach-to-take-a-product-to-market-9798667425731","title":"Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market","description":"\u003cp\u003e\u003cem\u003e\"A must-read for anybody that wants to learn about the art and science of this role.\"\u003c\/em\u003e\u003cb\u003e\u003cbr\u003e- Jeevan Patil, Head of Product Marketing, Cisco Meraki\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cem\u003e\"Whether you're starting out or are a product marketing leader already, this book will really help you  ..] make an impact.\"\u003cbr\u003e\u003c\/em\u003e\u003cb\u003e- Anuneet Kumar, VP of Product Marketing, Salesforce\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eLaunch Products the Right Way. \u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eA comprehensive guide to product marketing\u003c\/b\u003e - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003cem\u003eProduct Marketing, Simplified\u003c\/em\u003e covers: \u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding the customer journey\u003c\/li\u003e\n\u003cli\u003eCreating personas\u003c\/li\u003e\n\u003cli\u003eBuilding positioning statements\u003c\/li\u003e\n\u003cli\u003eWriting compelling messaging\u003c\/li\u003e\n\u003cli\u003eBuilding a go-to-market strategy\u003c\/li\u003e\n\u003cli\u003eDetermining pricing and packaging\u003c\/li\u003e\n\u003cli\u003eLaunching products\u003c\/li\u003e\n\u003cli\u003eWorking with analysts and the press\u003c\/li\u003e\n\u003cli\u003eEnabling sales and creating demand\u003c\/li\u003e\n\u003cli\u003eInfluencing the product roadmap\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50443628904722,"sku":"9798667425731","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2908279b-d6dd-48b9-a3fc-34b9ca07f4ea.jpg?v=1729674691","url":"https:\/\/surprise-castle.myshopify.com\/products\/product-marketing-simplified-a-customer-centric-approach-to-take-a-product-to-market-9798667425731","provider":"Surprise Castle","version":"1.0","type":"link"}