{"product_id":"product-led-growth-how-to-build-a-product-that-sells-itself-9781777119317","title":"Product-Led Growth: How to Build a Product That Sells Itself","description":"\u003cp\u003e\u003cstrong\u003e\"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done.\" \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eNir Eyal, Author of \"Hooked\" and \"Indistractible\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.\" \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eOmar Zenhom, CEO, WebinarNinja\u003c\/p\u003e\u003cp\u003e\"Why did I just blow $300K promoting a whitepaper?\"\u003c\/p\u003e\u003cp\u003eThat's the hard question I asked myself but couldn't answer--after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.\u003c\/p\u003e\u003cp\u003eBut after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.\u003c\/p\u003e\u003cp\u003eHi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.\u003c\/p\u003e\u003cp\u003eBut what does it mean to be \"product-led\"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?\u003c\/p\u003e\u003cp\u003eYou'll find answers to all of these questions inside this book. In addition, I'll also show you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eHow to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours--and why you should do it (Ch. 10)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhich HUGE mistake ProfitWell's Patrick Campbell says can \"kill your growth and set you up for long-term failure\"...and how to avoid making it (Ch. 8)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhich of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat the \"Triple-A\" sprint cycle is and how to use it to build a sustainable growth process--in just 1 month (Ch. 12)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to stop paying customers from slipping away (Ch. 15)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe 3 apocalyptic \"tidal waves\" that are coming for SaaS companies--and what you MUST do to survive them (Ch. 1)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to make free trial and freemium users hunger to upgrade to paid (Ch. 9)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhich 7 people you need in your \"tiger team\" to run a successful product-led growth team (Ch. 11)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProduct-Led Growth also comes packed with \"do this, not that\" real-life examples from the industry's biggest brands--as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.\u003c\/p\u003e \u003cp\u003eSo if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, \u003cstrong\u003eorder your copy of Product-Led Growth today.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"This is one of my favorite books of 2019.\"\u003c\/strong\u003e - Zeno Roch, Chief Product Office, Liferay Cloud\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"A must-read book for SaaS founders, especially if you have a self-serve SaaS.\" -\u003c\/strong\u003e Kaloyan Yankulov, Encharge\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now.\" \u003c\/strong\u003e- James Gill, CEO, GoSquared\u003c\/p\u003e\u003cbr\u003e","brand":"Product-Led Institute","offers":[{"title":"Default Title","offer_id":50651254718738,"sku":"9781777119317","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a2e08c69-1d0d-4ff4-aba5-ecea00d850c7.jpg?v=1733298308","url":"https:\/\/surprise-castle.myshopify.com\/products\/product-led-growth-how-to-build-a-product-that-sells-itself-9781777119317","provider":"Surprise Castle","version":"1.0","type":"link"}