{"product_id":"product-first-make-the-shift-from-project-to-product-to-future-proof-your-digital-business-9781781337585","title":"Product First: Make the shift from project to product to future-proof your digital business","description":"\u003cp\u003e\u003cem\u003eTraditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business - and the quantum leap towards accelerating value delivery.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign a complete blueprint to attract, educate and inspire customers in a global market\u003c\/li\u003e\n\u003cli\u003ePut a functional data strategy in place to gain valuable customer insight\u003c\/li\u003e\n\u003cli\u003eDevise a coherent digital product strategy\u003c\/li\u003e\n\u003cli\u003eImplement an agile way of working to adapt to changing market conditions\u003c\/li\u003e\n\u003cli\u003eOptimise your organisational structure for product development\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLuis Gon?alves is an entrepreneur, best-selling author and international keynote speaker. He works with entrepreneurs, founders and senior leaders to implement his game-changing ADAPT Methodology(R), enabling them to transform traditional project-centric companies into modern digital-product-led businesses. Since 2003, he has been breaking new ground in the software industry and his blog is considered a 'must-read' for anyone in the software development industry. Find out more at luis-goncalves.com\u003c\/p\u003e\u003cbr\u003e","brand":"Rethink Press","offers":[{"title":"Default Title","offer_id":50867658162450,"sku":"9781781337585","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_78b5f080-8bbf-4779-baa8-8eda00ed6299.jpg?v=1737701104","url":"https:\/\/surprise-castle.myshopify.com\/products\/product-first-make-the-shift-from-project-to-product-to-future-proof-your-digital-business-9781781337585","provider":"Surprise Castle","version":"1.0","type":"link"}