{"product_id":"product-direction-9781736824719","title":"Product Direction","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHow do you identify, select and define the right Product Strategy? How do you connect it to execution and align the entire company towards the same goals?\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMaking great products is hard. Interdisciplinary teams must discover and deliver the right\u003c\/p\u003e\u003cp\u003esolutions to delight customers while creating a sustainable business model. But that is not\u003c\/p\u003e\u003cp\u003eenough to succeed. Product Leaders must play a critical role: \u003cstrong\u003ethey must identify the problems and opportunities most crucial to delight customers \u003c\/strong\u003ewhile creating a sustainable business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThey must also align teams toward them. But how?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e How do you come up with the right insights and select the most promising opportunities?\u003c\/li\u003e\n\u003cli\u003e How does a successful product strategy look? Who has to define it?\u003c\/li\u003e\n\u003cli\u003e How do you focus product teams and the entire organization in the same direction?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProduct Direction is a practical approach \u003c\/strong\u003eto solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your \u003cstrong\u003eproduct strategy, strategic roadmap, and objectives.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThese tools will help you: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e❏ Multiply your results, with increased team alignment and autonomy.\u003c\/p\u003e\u003cp\u003e❏ Align everyone on the right opportunities, and ignore other distractions.\u003c\/p\u003e\u003cp\u003e❏ Grow in your strategic skills to grow in your career.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNacho Bassino has been leading product teams for over ten years in different companies and industries. He also is a speaker, teacher, and coach, working with organizations in different countries to help product teams and product leaders improve their practices and skills to achieve greater impact. During the last decade, he has created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.\u003c\/p\u003e\u003cbr\u003e","brand":"Juan Ignacio Bassino","offers":[{"title":"Default Title","offer_id":50512394879250,"sku":"9781736824719","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1ccca745-68f7-42d8-9dba-ad052c4e01e2.jpg?v=1730953155","url":"https:\/\/surprise-castle.myshopify.com\/products\/product-direction-9781736824719","provider":"Surprise Castle","version":"1.0","type":"link"}