{"product_id":"product-analytics-applied-data-science-techniques-for-actionable-consumer-insights-9780135258521","title":"Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights","description":"\u003cp\u003eThis guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't.\u003c\/p\u003e \u003cp\u003eDrawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop complex, testable theories for understanding individual and social behavior in web products\u003c\/li\u003e \u003cli\u003eThink like a social scientist and contextualize individual behavior in today's social environments\u003c\/li\u003e \u003cli\u003eBuild more effective metrics and KPIs for any web product or system\u003c\/li\u003e \u003cli\u003eConduct more informative and actionable A\/B tests\u003c\/li\u003e \u003cli\u003eExplore causal effects, reflecting a deeper understanding of the differences between correlation and causation\u003c\/li\u003e \u003cli\u003eAlter user behavior in a complex web product\u003c\/li\u003e \u003cli\u003eUnderstand how relevant human behaviors develop, and the prerequisites for changing them\u003c\/li\u003e \u003cli\u003eChoose the right statistical techniques for common tasks such as multistate and uplift modeling\u003c\/li\u003e \u003cli\u003eUse advanced statistical techniques to model multidimensional systems\u003c\/li\u003e \u003cli\u003eDo all of this in R (with sample code available in a separate code manual)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJoanne Rodrigues\u003c\/strong\u003e is an experienced data scientist with master's degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.\u003c\/p\u003e\u003cbr\u003e","brand":"Addison-Wesley Professional","offers":[{"title":"Default Title","offer_id":50645363032338,"sku":"9780135258521","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1601d249-4519-4211-aaf0-19d6c549fecb.jpg?v=1733150206","url":"https:\/\/surprise-castle.myshopify.com\/products\/product-analytics-applied-data-science-techniques-for-actionable-consumer-insights-9780135258521","provider":"Surprise Castle","version":"1.0","type":"link"}