{"product_id":"problem-hunting-the-tech-startup-textbook-9781510777965","title":"Problem Hunting: The Tech Startup Textbook","description":"\u003cb\u003eA unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eProblem Hunting: The Tech Startup Textbook\u003c\/i\u003e, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eProblem Hunting\u003c\/i\u003e is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: \u003cul\u003e\n\u003cli\u003e Finding and testing product market fit \u003c\/li\u003e\n\u003cli\u003e Creating and refining your product \u003c\/li\u003e\n\u003cli\u003e Selling and marketing your new solution \u003c\/li\u003e\n\u003cli\u003e Hiring your team and building your culture \u003c\/li\u003e\n\u003cli\u003e Mobilizing financial, legal, and compliance functions \u003c\/li\u003e\n\u003cli\u003e Pitching investors and securing funding \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Built upon learning and anecdotes from a unicorn founder, \u003ci\u003eProblem Hunting\u003c\/i\u003e has everything prospective entrepreneurs and leaders need to start their business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBrian Long\u003c\/b\u003e is the cofounder and chairman of Attentive, a six-year-old tech startup with 1,000+ employees, $850M+ in capital raised from the best investors in the world, and hundreds of millions of dollars in annual sales serving 5,000+ customers. Attentive has been named to the Top 10 in the \u003ci\u003eForbes \u003c\/i\u003eCloud 100, and #3 on the Deloitte Fast 500. Prior to Attentive, Brian was the CEO and cofounder of TapCommerce, which he sold to Twitter in 2014 for over $100M. Brian is a graduate of the University of Pennsylvania and loves soft pretzels.\u003cbr\u003e","brand":"Peakpoint Press","offers":[{"title":"Default Title","offer_id":50641892180242,"sku":"9781510777965","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a4648b55-4a6b-4a88-bc56-dc9bf48ba71d.jpg?v=1733044930","url":"https:\/\/surprise-castle.myshopify.com\/products\/problem-hunting-the-tech-startup-textbook-9781510777965","provider":"Surprise Castle","version":"1.0","type":"link"}