{"product_id":"principles-of-product-management-how-to-land-a-pm-job-and-launch-your-product-career-9781654187231","title":"Principles of Product Management: How to Land a PM Job and Launch Your Product Career","description":"\u003cb\u003eLooking to become a product manager and launch your product career? Get best practices on leading without authority, building products, and acing your PM interviews that I learned on the job at Amazon, Facebook, and other leading technology companies.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eUpdated for 2020, Principles of Product Management is a hands-on, practical guide for new and aspiring product managers. The book has three parts: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePrinciples: \u003c\/b\u003e Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct development: \u003c\/b\u003e Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process- from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGetting the job: \u003c\/b\u003e Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews- product sense, execution, and behavioral-with detailed frameworks and examples for each.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eHear directly from product leaders at Airbnb, Amazon, Google, and more on: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eHow to overcome challenging situations from a VP of Product at Amazon.\u003c\/li\u003e\n\u003cli\u003eHow to build a great product roadmap from product leaders at LinkedIn and Airbnb.\u003c\/li\u003e\n\u003cli\u003eHow Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies.\u003c\/li\u003e\n\u003cli\u003eHow PMs can grow their career from a Director at Instagram and Twitter.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e1. Principles\u003c\/b\u003e\u003cbr\u003eTake Ownership\u003cbr\u003ePrioritize and Execute\u003cbr\u003eStart with Why\u003cbr\u003eFind the Truth\u003cbr\u003eBe Radically Transparent\u003cbr\u003eBe Honest with Yourself \u003cp\u003e\u003c\/p\u003e\u003cb\u003e2. Product Development\u003c\/b\u003e\u003cbr\u003eProduct Development Loop\u003cbr\u003eUnderstanding the Customer Problem\u003cbr\u003eSelecting a Goal Metric\u003cbr\u003eMission, Vision, and Strategy\u003cbr\u003eBuilding a Product Roadmap\u003cbr\u003eDefining Product Requirements\u003cbr\u003eGreat Project Management\u003cbr\u003eEffective Communication\u003cbr\u003eMaking Good Decisions \u003cp\u003e\u003c\/p\u003e\u003cb\u003e3. Getting the Job\u003c\/b\u003e\u003cbr\u003ePreparing for the Transition\u003cbr\u003eMaking the Transition\u003cbr\u003eFinding the Right Company\u003cbr\u003eAcing your PM Interviews\u003cbr\u003eProduct Sense Interview\u003cbr\u003eExecution Interview\u003cbr\u003eBehavioral Interview\u003cbr\u003eYour First 30 Days \u003cp\u003e\u003c\/p\u003e\u003cb\u003e4. Product Leader Interviews\u003c\/b\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50478221394194,"sku":"9781654187231","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6e335475-803c-4ca8-a22a-78288050a812.jpg?v=1730290651","url":"https:\/\/surprise-castle.myshopify.com\/products\/principles-of-product-management-how-to-land-a-pm-job-and-launch-your-product-career-9781654187231","provider":"Surprise Castle","version":"1.0","type":"link"}