{"product_id":"predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780061854545","title":"Predictably Irrational: The Hidden Forces That Shape Our Decisions","description":"\u003cp\u003e\u003cstrong\u003eThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show \u003cem\u003eThe Irrational\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"A marvelous book... thought provoking and highly entertaining.\" \u003c\/p\u003e\u003cp\u003e--Jerome Groopman, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eHow Doctors Think\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"Ariely not only gives us a great read; he also makes us much wiser.\" \u003c\/p\u003e\u003cp\u003e--George Akerlof, 2001 Nobel Laureate in Economics\u003c\/p\u003e\u003cp\u003e\"Revolutionary.\" \u003c\/p\u003e\u003cp\u003e--\u003cem\u003eNew York Times Book Review\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?\u003c\/p\u003e\u003cp\u003eIn this newly revised and expanded edition of the groundbreaking \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAriely, Dan:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eDan Ariely is the bestselling author of \u003cem\u003ePredictably Irrational, The Upside of Irrationality\u003c\/em\u003e, and \u003cem\u003eThe (Honest) Truth About Dishonesty\u003c\/em\u003e. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the \u003cem\u003eNew York Times\u003c\/em\u003e, the \u003cem\u003eWall Street Journal\u003c\/em\u003e, the \u003cem\u003eWashington Post\u003c\/em\u003e, the \u003cem\u003eBoston Globe\u003c\/em\u003e, and elsewhere. He lives in North Carolina with his family.\u003c\/p\u003e","brand":"Harper","offers":[{"title":"Default Title","offer_id":50646562242834,"sku":"9780061854545","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6dd66a56-3c28-45ea-bcc7-44225ec012a8.jpg?v=1733180088","url":"https:\/\/surprise-castle.myshopify.com\/products\/predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780061854545","provider":"Surprise Castle","version":"1.0","type":"link"}