{"product_id":"predictably-irrational-revised-and-expanded-edition-the-hidden-forces-that-shape-our-decisions-9780061353246","title":"Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions","description":"\u003cp\u003e\u003cstrong\u003eThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show \u003cem\u003eThe Irrational\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.\" -- Jerome Groopman, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eHow Doctors Think\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out.\u003cem\u003e Predictably Irrational\u003c\/em\u003e will reshape the way you see the world, and yourself, for good.\" -- James Surowiecki, author of \u003cem\u003eThe Wisdom of Crowds\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAriely, Dan:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eDan Ariely is the bestselling author of \u003cem\u003ePredictably Irrational, The Upside of Irrationality\u003c\/em\u003e, and \u003cem\u003eThe (Honest) Truth About Dishonesty\u003c\/em\u003e. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the \u003cem\u003eNew York Times\u003c\/em\u003e, the \u003cem\u003eWall Street Journal\u003c\/em\u003e, the \u003cem\u003eWashington Post\u003c\/em\u003e, the \u003cem\u003eBoston Globe\u003c\/em\u003e, and elsewhere. He lives in North Carolina with his family.\u003c\/p\u003e","brand":"Harper Perennial","offers":[{"title":"Default Title","offer_id":50591303139602,"sku":"9780061353246","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_12edda81-f6e1-4c72-859c-6767cfcf59eb.jpg?v=1732089057","url":"https:\/\/surprise-castle.myshopify.com\/products\/predictably-irrational-revised-and-expanded-edition-the-hidden-forces-that-shape-our-decisions-9780061353246","provider":"Surprise Castle","version":"1.0","type":"link"}