{"product_id":"predictable-winners-a-handbook-for-developing-forecasting-and-launching-new-products-and-services-9781503638853","title":"Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services","description":"\u003cp\u003e\u003cb\u003eA leading global consulting firm on how to achieve new product launch success rates far above industry averages.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. \u003ci\u003ePredictable Winners\u003c\/i\u003e is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey--from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R\u0026amp;D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services. \u003c\/p\u003e \u003cp\u003eThe authors' systematic approach is covered step-by-step in twenty-five chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. \u003ci\u003ePredictable Winners\u003c\/i\u003e also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eStuart Jackson\u003c\/b\u003e led L.E.K. Consulting as Global Managing Partner and now serves as Vice Chair. He has worked with hundreds of clients who have enjoyed higher growth, increased their profit margins in existing businesses, added scores of new services and products, and completed more than 100 merger and acquisition transactions. He is a past recipient of Consulting Magazine's Top 25 Consultants award. He is the author of the highly acclaimed book \u003ci\u003eWhere Value Hides: A New Way to Uncover Profitable Growth for Your Business\u003c\/i\u003e (Wiley, 2006) and has contributed to \u003ci\u003eThe Wall Street Journal, The Journal of Business Strategy\u003c\/i\u003e and \u003ci\u003eHarvard Business Review.\u003c\/i\u003e \u003cb\u003eIlya Trakhtenberg\u003c\/b\u003e is a Managing Director with L.E.K. Consulting and a leading partner in its healthcare practice. In his 15 years with L.E.K., he has led hundreds of engagements with a wide range of corporate and private equity clients to develop and launch innovative new products, accelerate business growth, and deliver superior investment returns. He has published more than a dozen journal articles, serves as a regular speaker at industry conferences, and founded L.E.K.'s MedTech Launch Center of Excellence. Ilya is also a past recipient of M\u0026amp;A Advisor's Emerging Leaders Award and a board member of L.E.K.'s global Sustainability Centre of Excellence.\u003cbr\u003e","brand":"Stanford Business Books","offers":[{"title":"Default Title","offer_id":51186257068306,"sku":"9781503638853","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1f932fd3-fb2d-4dff-a971-f296944267bc.jpg?v=1744618713","url":"https:\/\/surprise-castle.myshopify.com\/products\/predictable-winners-a-handbook-for-developing-forecasting-and-launching-new-products-and-services-9781503638853","provider":"Surprise Castle","version":"1.0","type":"link"}