{"product_id":"power-play-tesla-elon-musk-and-the-bet-of-the-century-9781984898241","title":"Power Play: Tesla, Elon Musk, and the Bet of the Century","description":"\u003cb\u003e\u003cb\u003eA \u003ci\u003eWALL STREET JOURNAL \u003c\/i\u003eBUSINESS BESTSELLER \u003cb\u003e-\u003c\/b\u003e\u003c\/b\u003e T\u003cb\u003ehe riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning \u003ci\u003eWall Street Journal\u003c\/i\u003e tech and auto reporter Tim Higgins. \u003c\/b\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"A deeply reported and business-savvy chronicle of Tesla's wild ride.\" \u003cb\u003e--\u003c\/b\u003eWalter Isaacson, \u003ci\u003eNew York Times Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eTesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. \u003cp\u003e\u003c\/p\u003eBut Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, \u003ci\u003ePower Play\u003c\/i\u003e is an exhilarating look at how a team of innovators beat the odds--and changed the future.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eTIM HIGGINS is an automotive and technology reporter for \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. He appears regularly as a contributor on CNBC. His writing has won several awards from the Society for Advancing Business Editing and Writing, and he is a five-time finalist for the Livingston Awards. After almost a decade reporting on the car business from Detroit, he now lives in San Francisco. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Anchor Books","offers":[{"title":"Default Title","offer_id":50508156535058,"sku":"9781984898241","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0af728d7-210c-4c9e-b207-8f24e2836638.jpg?v=1730873558","url":"https:\/\/surprise-castle.myshopify.com\/products\/power-play-tesla-elon-musk-and-the-bet-of-the-century-9781984898241","provider":"Surprise Castle","version":"1.0","type":"link"}