{"product_id":"power-and-persuasion-how-to-command-success-in-business-and-your-personal-life-9780471786771","title":"Power and Persuasion: How to Command Success in Business and Your Personal Life","description":"\"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led--to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read \u003ci\u003ePower and Persuasion\u003c\/i\u003e.\"\u003cbr\u003e --\u003cb\u003eSteve Leveen\u003c\/b\u003e, CEO and Cofounder, Levenger \u003cp\u003e\"Michael Masterson's new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney \u0026amp; Company.\"\u003cbr\u003e --\u003cb\u003eFrank McKinney\u003c\/b\u003e, bestselling author of \u003ci\u003eFrank McKinney's Maverick Approach to Real Estate Success\u003c\/i\u003e and \u003ci\u003eMake It BIG!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book \u003ci\u003ePower and Persuasion\u003c\/i\u003e than I did from all my interviews with those 100 CEOs combined.\"\u003cbr\u003e --\u003cb\u003eBob Bly\u003c\/b\u003e, author of more than 60 books and Director of the Center for Technical Communications\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMICHAEL MASTERSON\u003c\/b\u003e has developed a loyal following through his writings in \u003ci\u003eEarly to Rise\u003c\/i\u003e (www.earlytorise.com), an eNewsletter published by Agora that mentors more than 400,000 success-oriented individuals to help them achieve their financial goals. Masterson has been making money for himself or others for almost four decades. In that time, he's only taken two breaks--each time for two years. The first was after a stint with the Peace Corps where he came to appreciate relative values and the joy of teaching. The second came at age thirty-nine, when he retired from the $100 million-plus business that he and his partner built. Over the course of his remarkably successful business career, Michael's been involved in the development of dozens of successful businesses, including two that grew beyond $100 million. At one time or another, he's owned and run companies that were public\/private, onshore\/overseas, local\/international, service-\/product-oriented, retail\/wholesale\/direct mail, and even profit\/not-for-profit.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50915736420626,"sku":"9780471786771","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2310396e-ff52-4c71-b448-9e8aeb68aae5.jpg?v=1738828084","url":"https:\/\/surprise-castle.myshopify.com\/products\/power-and-persuasion-how-to-command-success-in-business-and-your-personal-life-9780471786771","provider":"Surprise Castle","version":"1.0","type":"link"}