{"product_id":"positioning-the-battle-for-your-mind-20th-anniversary-edition-9780071359160","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition","description":"\"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....\"--David Bohnett, Chairman and Founder of GeoCities\u003cp\u003eA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why \"positioning\" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAl Ries\u003c\/b\u003e is Chairman of Ries \u0026amp; Ries, Focusing Consultants. \u003cb\u003eJack Trout\u003c\/b\u003e is Chairman of Trout \u0026amp; Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50844025422098,"sku":"9780071359160","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a1b284f7-68df-4347-a6ef-a45eb6311fef.jpg?v=1737307437","url":"https:\/\/surprise-castle.myshopify.com\/products\/positioning-the-battle-for-your-mind-20th-anniversary-edition-9780071359160","provider":"Surprise Castle","version":"1.0","type":"link"}