{"product_id":"pop-up-business-for-dummies-9781118443491","title":"Pop-Up Business for Dummies","description":"\u003cp\u003eWhether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.\u003c\/p\u003e \u003cp\u003eInside \u003ci\u003ePop-Up Business For Dummies\u003c\/i\u003e, you'll find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning your pop-up venture - whether it's a shop, studio, gallery, or community hub.\u003c\/li\u003e \u003cli\u003eFinding the right space for you.\u003c\/li\u003e \u003cli\u003eNegotiating with the landlord and sorting out the legalities.\u003c\/li\u003e \u003cli\u003eFixing up and fitting out your space on a budget.\u003c\/li\u003e \u003cli\u003ePulling in the punters - advertising and marketing your pop-up.\u003c\/li\u003e \u003cli\u003eManaging a successful pop-up business day-to-day.\u003c\/li\u003e \u003cli\u003eClosing up shop efficiently.\u003c\/li\u003e \u003cli\u003eLots of case studies, checklists, tips and hints from experienced pop-up people \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDan Thompson\u003c\/b\u003e is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for \u003ci\u003eThe Independent\u003c\/i\u003e and \u003ci\u003eThe Guardian\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50332460810514,"sku":"9781118443491","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4a302a4c-2390-4571-9560-c1a29bd2367c.jpg?v=1727837684","url":"https:\/\/surprise-castle.myshopify.com\/products\/pop-up-business-for-dummies-9781118443491","provider":"Surprise Castle","version":"1.0","type":"link"}