{"product_id":"pop-create-the-perfect-pitch-title-and-tagline-for-anything-9780399533617","title":"Pop!: Create the Perfect Pitch, Title, and Tagline for Anything","description":"Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? \u003cp\u003e\u003c\/p\u003e Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?\u003ci\u003ePOP \u003c\/i\u003e (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSam Horn \u003c\/b\u003ehas over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as \u003ci\u003eBusinessweek\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, and the \u003ci\u003eHuffington Post\u003c\/i\u003e. Her books include \u003ci\u003ePop: Create the Perfect Pitch, Title, and Tagline for Anything, \u003c\/i\u003e \u003ci\u003eWhat's Holding You Back? \u003c\/i\u003eand \u003ci\u003eTongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict\u003c\/i\u003e.\u003cbr\u003e","brand":"Tarcherperigee","offers":[{"title":"Default Title","offer_id":50460200206610,"sku":"9780399533617","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_40c1d9c3-6417-46c6-a9ff-07f01c6bd36d.jpg?v=1730033396","url":"https:\/\/surprise-castle.myshopify.com\/products\/pop-create-the-perfect-pitch-title-and-tagline-for-anything-9780399533617","provider":"Surprise Castle","version":"1.0","type":"link"}