{"product_id":"pop-city-korean-popular-culture-and-the-selling-of-place-9781501755538","title":"Pop City: Korean Popular Culture and the Selling of Place","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ePop City\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e\u003cb\u003eexamines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea.\u003c\/b\u003e Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.\u003c\/p\u003e\u003cp\u003eBy analyzing the process of culture-featured place marketing, \u003ci\u003ePop City\u003c\/i\u003e shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture-mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eYoujeong Oh is Associate Professor in the Department of Asian Studies, University of Texas at Austin.\u003c\/p\u003e\u003cbr\u003e","brand":"Cornell University Press","offers":[{"title":"Default Title","offer_id":50380533629202,"sku":"9781501755538","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_408765f6-e294-4954-bba1-17550e41a8a8.jpg?v=1728683786","url":"https:\/\/surprise-castle.myshopify.com\/products\/pop-city-korean-popular-culture-and-the-selling-of-place-9781501755538","provider":"Surprise Castle","version":"1.0","type":"link"}