{"product_id":"play-bigger-how-pirates-dreamers-and-innovators-create-and-dominate-markets-9780062407610","title":"Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets","description":"\u003cp\u003eThe founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.\u003c\/p\u003e\u003cp\u003eWinning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.\u003c\/p\u003e\u003cp\u003eIn this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of \"category kings\"-- companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003ePlay Bigger\u003c\/em\u003e, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCrossing the Chasm\u003c\/em\u003e revolutionized how we think about new products in an existing market. \u003cem\u003eThe Innovator's Dilemma\u003c\/em\u003e taught us about disrupting an aging market. Now, \u003cem\u003ePlay Bigger\u003c\/em\u003e is transforming business once again, showing us how to create the market itself.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRamadan, Al:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eAl Ramadan\u003c\/strong\u003e is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionized the way people experience sport online. He then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early '90s he applied data science to Australia's Americas Cup -- an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, Calif.\u003cb\u003e\u003ci\u003ePeterson, Dave:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eDave Peterson\u003c\/strong\u003e is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He co-founded and shut down GiveMeTalk! a podcasting pioneer. Dave (apparently) loves crashing his mountain bike, avoiding trees on his snowboard, traveling to non-predictable places with his friends, and learning new things from his daughter. He lives in San Francisco.\u003cb\u003e\u003ci\u003eManey, Kevin:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eKevin Maney\u003c\/strong\u003e is a best-selling author and award-winning columnist for \u003cem\u003eNewsweek\u003c\/em\u003e. Kevin co-authored, with TIBCO CEO Vivek Ranadive, \u003cem\u003eThe Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough\u003c\/em\u003e. It was a 2011\u003cem\u003e New York Times\u003c\/em\u003e bestseller. Kevin also wrote the critically-praised biography, \u003cem\u003eThe Maverick and His Machine: Thomas Watson Sr. and the Making of IBM\u003c\/em\u003e. His first book was 1995's \u003cem\u003eMegamedia Shakeout, \u003c\/em\u003eone of the earliest books about all media going digital. Kevin has written for \u003cem\u003eUSA Today, Conde Nast Portfolio\u003c\/em\u003e, \u003cem\u003eFortune, The Atlantic, \u003c\/em\u003eand\u003cem\u003e Wired, \u003c\/em\u003eand has often appeared on radio and television. He lives in New York.\u003cbr\u003eEt al...\u003cbr\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50526798053650,"sku":"9780062407610","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_66b9edd7-c478-44c5-9f04-bc57488ab19b.jpg?v=1731283599","url":"https:\/\/surprise-castle.myshopify.com\/products\/play-bigger-how-pirates-dreamers-and-innovators-create-and-dominate-markets-9780062407610","provider":"Surprise Castle","version":"1.0","type":"link"}